This 2-minute ad called "Proud to Be" takes the seemingly complicated issue of Indian sports mascots and distills it with remarkable clarity.
At roughly $4 million per 30-second slot, this ad never had a chance of making the airwaves during Super Bowl XLVIII. But you should watch it anyway.
Created by the National Congress of American Indians, the ad touches on the rich history of Native American communities. It mentions iconic figures like Sitting Bull, Hiawatha, Jim Thorpe, and Will Rogers. It highlights many aspects of Native American identity: Proud. Forgotten. Survivor. Mother. Father. Son. Daughter. Underserved. Struggling. Resilient.
"Native Americans call themselves many things," the narrator concludes. One thing they don't call themselves, however, is Redskin. (Source)