One year after Oscar winning actor Colin Firth launched Survival International’s campaign to save the Awá, Earth’s most threatened tribe, a large number of international celebrities have joined him and his wife Livia in backing the urgent campaign.

Hollywood star Gillian Anderson, British fashion designer Vivienne Westwood, Brazilian photographer Sebastião Salgado, Californian rock band Allah-Las, actors Mark Rylance, Sophie Okonedo, Emilia Fox, Sinead Cusack and stars of the hit series Game of Thrones Oona Chaplin, Natalia Tena and Finn Jones are among the celebrities photographed with the awáIcon, which reads ‘Brazil: Save the Awá’.

Gillian Anderson told Survival, ‘We must as human beings collectively wake up and help save the Awá: the Earth’s most threatened tribe. We cannot have another people become extinct due to the negligence and greed of others. We all have a duty.’

Other British celebrities backing the campaign to save the Awá include Olympic star and winner of Strictly Come Dancing Louis Smith, TV and radio presenters Davina McCall and Dave Berry, MTV presenter Lilah Parsons, human rights activist Peter Tatchell, artist Kurt Jackson and many others.

The Awá of northeastern Brazil live under the threat of extinction due to violent attacks and the theft of their land by loggers and ranchers. Brazil’s authorities have done nothing to evict the invaders from the Awá’s heartland, despite experts warning of a ‘genocide’ if no action is taken.

Pire’i Ma’a Awá, an Awá man told Survival International, ‘We’ve been waiting too long. When the rains stop, the loggers will come back. The loggers will close in on us, here around our community. The police must be brought here!’

The celebrities joined a worldwide movement to save the Awá which has seen over 50,000 letters sent to Brazil’s Justice Minister and the awáIcon photographed at famous landmarks around the world – from Brazil’s Sugarloaf mountain, to the Eiffel tower in Paris.

Actor Colin Firth

 Survival’s Director Stephen Corry said today, ‘As celebrities join the campaign to save the Awá, Brazil must not ignore the growing number of voices being raised in support of the world’s most threatened tribe. Its reputation hangs in the balance.’

Musician Julian Lennon

Actress Sophie Okonedo

Actress Sophie Okonedo

Actress Annabel Scholey


Responses to "Celebrities back Earth’s most threatened tribe (Video)"

  1. RevTom says:

    I hope we are not too late to stop this tragedy.

  2. Anonymous says:

    I will send this to as many people as people! I cant believe this is happening!! When will atrocities like this end?? to people, animals and the environment!!!

  3. Anonymous says:

    The "Awa" people had this Land, long before Brazil, and their peaceful and bother no one the Lobbyist, Corporate Toilet, went over there and because they couldn't get their Timber they burnt it down these people must be brought to Justice there is no Immunity for this type of behavior, these are Human Lives and there is no price to be put on it they respect their land, and take care of it until the Freaks came over their with their 17th Century garbage, the Lobbyist paid Loggers to burn the place, the United States Government needs to compensate them and have people go back over there and plant trees, and protect them and stop this from every happening again.


  4. Anonymous says:

    At last!!! Mindnumbing articles about nothing and more nothing while Brazil is tearing down the Amazonas! Stop the Belo Monte dam as well...
    Can't understand WHY the Brazil farmers don't learn how the indians grew crops 1000 of years ago, those lands are still the most fertile you can find over there!
    (studies exist of this ancient way of farming) How come people don't learn????

  5. Anonymous says:

    You have named Sophie Okonedo twice, thus misnaming an actress I assume to be Natalia Tena,

  6. Anonymous says:

    Oh, and forgive my focus on the 'celebrities'. I care nothing for them. But if the focus of your post is on their support for a cause, I thought you may be interesting in correcting a typo.

    Colonialists have destroyed many a civilization. Our 'modern' ways have murdered our collective spirit, and we have forgotten how to truly live. We teach our children the banal inane platitudes that were taught to our parents, ensuring future generations will live separate from the very earth that sustains them. As a race, we are retarded.

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