The Ugly Animal Preservation Society is dedicated to raising the profile of some of Mother Nature’s more aesthetically challenged children. The panda gets too much attention.

At least that's the observation behind The Ugly Animal Preservation Society - a tongue-in-cheek, yet crucially important new initiative to broaden the idea of what we value and which species we care to save.

This is a theme that Chris touched on just the other day, exploring how anthropomorphism might help humans to empathize with animals that have so far not made it to the "must save because it's so cute" list. After all, from the mini-beasties in our soils to the weird and wonderful life under the sea, most of the animal kingdom is, at first glance at least, pretty far removed from us humans.

Simon Watt, biologist and comedian, is harnessing what has always been a useful tool for the more aesthetically challenged among us—humor.

Recruiting a troupe of comedians/scientists and scientists/comedians, Watt and his team are each championing a specific species, and then asking their audience to select a favorite for their region.

Here's a little more about the campaign: 

Responses to "The Ugly Animal Preservation Society (Video)"

  1. ALL animals are beautiful!

  2. Anonymous says:

    They not ugly!!! They are unique!

  3. Anonymous says:

    . . wonder what they think of us . .

  4. Unknown says:

    what the bloody hell!? why are they called UGLY! if they were human it would not be allowed....STOP CALLING animals ugly!

  5. Anonymous says:

    mother goddess may get a bit ahead of herself from time to time, but she never errs. love and be loved.

  6. Anonymous says:

    Sense there are those who think that people evolved from apes, there should be one done on the human race, for if things keep going the way things are being handled people will be extent.

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