When you're a young, frolicking snow leopard, the best sight you could wish to see is surely... snow.
And so it proved for this six-month-old cub, appropriately named Everest, who delighted visitors on his public debut at his zoo in Chicago.
The cheeky chappie, who now weighs nearly 15lbs, even used the new-found camouflage to hide away before pouncing on his mother Sarani.
Three-year-old Sarani and her mate Sabu arrived at Brookfield Zoo in Chicago two years ago from Tautphaus Park Zoo in Idaho Falls and Cape May County Park Zoo in New Jersey, respectively.
Snow leopards are listed as an endangered species by the International Union for Conservation of Nature (IUCN), the world's oldest and largest global environmental organization.
They are solitary animals, except for mating and when females are raising cubs.
Offspring remain with their mother until they are independent, around 18 to 22 months.
They reach sexual maturity between two to three years of age.
A leading snow leopard conservation organization, The Snow Leopard Trust, estimates population numbers in the wild are 3,500 and 7,000.