Cancer is quickly becoming the leading cause of death in adult dogs, with 1 in 4 being killed by the disease. So, a dedicated group of dogs (and one talented cat) came together to sing for a cure!

Their heartwarming video for We Could Be Heroes was produced by the Ontario Veterinary College’s Pet Trust charity, a group dedicated to finding a cure.

Pet Trust is urging animal lovers to help “keep cancer on a leash,” by donating to their cause.

Help to fight pet cancer and donate to the Ontario Veterinary College at http://www.pettrust.ca.


Campaign Title: "Keep Cancer on a Leash"
Music Video Title: "We Could Be Heroes"
Client: Nestle Purina / Pet Trust
Vice President, Product and Strategy Communications: Mary Siemiesz
Managing Director, Pet Trust: Karen Scott
 Source