Currently, there are only 3 Northern White Rhinos left in the wild in the entire World. It is considered virtually extinct.

In in Ol Pejeta Conservancy in Kenya anti-poaching rangers who are armed and ordered to shoot to kill are standing guard over these remaining few white rhinos.

In April, Ol Pejeta Conservancy posted an advert of Sudan on Tinder in the hopes of raising awareness about the near-extinction of the species.

Richard Vigne, the conservancy's chief executive officer, said: 'This represents the last option to save the species after all previous breeding attempts proved futile.'

Sudan's profile told a bit of background information about the rhino, explaining that he's the last male white rhino on Earth.

And, when users swiped right and 'Matched' with the animal, they were directed toward a page where they could make a donation.

A team of four fantastic men anti-poaching permanently protects a Northern white rhino (cottoni simum) in Ol Pejeta Conservancy in Kenya. Photo by Brent Stirton. 

'I don't mean to be too forward, but the fate of the species literally depends on me,' the Tinder profile says.

'I perform well under pressure.'

The 43-year-old and his last two female companions are unable to breed naturally because of issues that include old age.

Also reacting to the devastation/extinction of the northern white rhino and other rhino species, Sir Richard Branson of the Virgin Mobile/Airlines dynasty fame is calling for an immediate meeting of all the parties of CITES. (CITES [the Convention on International Trade in Endangered Species of Wild Fauna and Flora] is an international agreement between world governments. Its aim is to ensure that international trade in specimens of wild animals and plants does not threaten their survival.)


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