“There’s no greater act of hospitality than to embrace a stranger as one’s own.”

Ogilvy & Mather, Hong Kong Creative director: Pierre Desfretier Producer: James Brook-Partridge Account servicing: Adam O'Conor, Laura Le Roy Director: Bruno Aveillan Production company: Quad Productions Music composer: Bruno Coulais

Offering legendary hospitality around the world, the leading luxury hotel group ‘The Shangri-La’ which takes its name inspiration from the mystical, harmonious, fictional place described in the James Hilton’s 1933 novel Lost Horizon, unveiled a cutting-edge global brand campaign “It’s in our Nature” that duly expresses the group’s distinctive philosophy of hospitality ever since it began service in 1971.

The TV, in-flight, print and digital brand campaign’s highlight, a television commercial created by an internationally renowned advertising-agency Ogilvy & Mather and masterly directed by an acclaimed commercial director Bruno Aveillan, takes the viewer to epic locations to communicate a simple, but universal truth; “There’s no greater act of hospitality than to embrace a stranger as one’s own.”


Responses to "Amazing Video Clip Depicts Unbreakable Bond Between Man and Wolves"

  1. Unknown says:


  2. Anonymous says:

    You people did read that it was FICTIONAL, right?????????????

  3. Anonymous says:

    Fictional, but still wonderful commercial. :)

  4. Unknown says:

    I love this short film them are real wolves surrounding him, they can be so very gentle.

  5. Unknown says:

    Yes Anon'...fictional BUT, 99% of what the public is Taught to believe about Wolves, is FICTIONAL !!! You could easily make a case that Wolves ARE more Civilised than we Humans !!!!

  6. Unknown says:

    Our ancestors will always watch over us...Beautiful commercial

  7. Anonymous says:

    Moral of the story, even though a man who was in danger wandered onto the wolves territory, they didn't attack or chase him off. They helped the enemy! A lesson us humans could learn from.

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